Let s take a get something straight

Let's take a get something straight from the outset : this article probably won't get you to number one should you have a highly competitive search term. If you're wanting to get to the top of the shop for a search time period that is used 5, 000 times a day and is dominated by massive firms then you're going to have to work

. Nevertheless this guide will show you how you can begin to make a difference and very quickly alter your rankings for the better.

With that out the way, we can get into the real meat of this and find out just what an optimised site is because this is what appears to be the big issue when getting started. I'm going to split it down into chunks so you can get this right from the beginning.

The 'title' is the bit that goes up the top of the page, usually inside the blue bar in Internet Explorer, Chrome etc. and it's the first thing that people look at when your listing appears in Google. It can therefore surely the most important thing to get appropriate and many people make a big mistake here - they put "Welcome to our website" some other bland introduction.

Nowadays, it's nice to welcome people, sure, but people see it as being a given that if you're got a website you can want to welcome people to it. There are a very good reason

to use this area regarding such inane text - Search engines takes this as the most important aspect from the content of the page. Therefore you need to be putting your keywords Search Engine Optimisation done the Right way in there.

My personal preferred way of doing this is to put several keywords, a vertical bar, more related keywords. For example:

Blue widgets | Widgets | Car icons

Job done.

This is the bit that visitors don't see on your web site, but they will see in the Google detailing and it's very important for 'hooking' any visitors in. Similar to a network meeting, you should really be looking to put your 'elevator pitch' here. Don't stuff that full of keywords because that looks terrible, instead put the sort of revenue copy that you would expect in a booklet or brochure and get them to check out that link.

You might need to talk to your web designer for this one but the 'H1' tag is one of the most important on-site components that people will see. I'm often asked if it should be identical to the 'title' tag above but clearly that would be ridiculous! You H1 should be a going to the rest of your page and not simply a keyword stuffed nonsensical sentence. Yes, include your keywords but make it sensible.

ALL RIGHT, the meat of the page instructions the article and what it should talk about. That is easy, it should be human-readable and reasonable in its content. Trying to stuff plenty of keywords in will look very strange indeed and may put people off. There's some evidence to suggest Google also ignores keyword density and so including your keywords at all can be utterly pointless. No, write this specific with a view to selling your product or service to people who may want to buy that - don't be going crazy with a lot of keywords that just look unnatural.

What's more, you should never try to cram too much content onto one page all at once. Google doesn't like to be confused and a page that talks about car widgets as well as truck and vessel widgets will just be confusing with it and to people.

Think 'niche' whenever you're writing your content and placement it on the page, do each product and category on a different page (easy with a good content administration system) and create all your tags listed above with this in mind.

Google doesn't just call at your traditional home page as the 'home page', it will in fact choose the most relevant page out of all your site and give people to that one.

To be honest, if you acquire those simple things correct from the beginning then you'll probably do very well indeed within the rankings and I have known internet sites reach the heady heights associated with top three by doing this alone, however in all honesty you'll probably need to do several link building as well, and we'll enter into that in another article.